At its founding, the mission of American Wholehealth (AWH) was the uniting of conventional and alternative medicine. As a single project, our task at Williams Whittle agency was to begin that process. Creating mainstream acceptance of alternative medicine involved education. We produced a series of informational posters and direct mail to start the ball rolling. Digital was also recommended as a next step to build community. Today, AWH is the nation’s leading provider of integrative services, providing an extensive network of complementary and alternative medicine (CAM) practitioners for managed care organizations and health plans and is now part of AXIA Health Management.