Our client, Southern Staircase, is an innovative designer and builder of high quality custom staircases for residential and commercial clients throughout the eastern U.S. We’re in the process of developing a promotional idea that their sales teams can use as a new prospect introduction. Shown below is the approved concept, an actual dice game, which plays off of the idea that choosing less experienced staircase contractors really is a roll of the dice. Each roll of the dice reveals different nightmare scenarios, all familiar to seasoned builders. A winning roll reveals Southern Staircase as taking the gamble out of the custom staircase design and installation process. Stay tuned for the completed game package, in production as we speak.