Southern Staircase direct marketing promotion
Our client, Southern Staircase, is an innovative designer and builder of high quality custom staircases for residential and commercial clients throughout the eastern U.S. We’re in the process of developing a promotional idea that their sales teams can use as a new prospect introduction. Shown below is the approved concept, an actual dice game, which plays off of the idea that choosing less experienced staircase contractors really is a roll of the dice. Each roll of the dice reveals different nightmare scenarios, all familiar to seasoned builders. A winning roll reveals Southern Staircase as taking the gamble out of the custom staircase design and installation process. Stay tuned for the completed game package, in production as we speak.
Approved promotional concept. Stay tuned for the completed game package now in production.