Christus retirement living communities
Christus operates many retirement living communities throughout the country each with its own unique challenges. The greatest challenge from a marketing standpoint for me and the marketing team at SB&A Advertising, was Christus Village Lake Charles. It was the first proposed continuing care retirement community (CCRC) in Lake Charles Louisiana. We had to sell the unique benefits of the CCRC concept without real estate existing, get a 10% commitment up front from potential residents before construction financing would be provided. Communications and marketing was to be the heavy lifter since nothing else like it existed in the region. We created seminars at local casinos showing the success rate that this retirement model enjoys in other states. I also produced collateral, direct mail, DVDs and TV spots to help change the negative consensus. Within a six month period, we had made our goal of getting commitments from potential residents to allow first round of construction financing to be extended.
Christus St. Joseph Village Coppell, Texas
Christus Village Lake Charles, Louisiana
Christus Village TV