direct marketing
Christus retirement living communities
Christus operates many retirement living communities throughout the country each with its own unique challenges. The greatest challenge from a marketing standpoint for me and the marketing team at SB&A Advertising, was Christus Village Lake Charles. It was the first proposed continuing care retirement community (CCRC) in Lake Charles Louisiana. We had to sell the unique benefits of the CCRC concept without real estate existing, get a 10% commitment up front from potential residents before construction financing would be provided. Communications and marketing was to be the heavy lifter since nothing else like it existed in the region. We created seminars at local casinos showing the success rate that this retirement model enjoys in other states. I also produced collateral, direct mail, DVDs and TV spots to help change the negative consensus. Within a six month period, we had made our goal of getting commitments from potential residents to allow first round of construction financing to be extended.
Christus St. Joseph Village Coppell, Texas
Christus Village Lake Charles, Louisiana
Christus Village TV
- Date
- March 6, 2015
branding / new product development / promotions / direct / strategy SPARK. The evolution of a new small business credit card With the small business segment […]- Date
- October 12, 2018
logo and identity development Ore and Fiber Ore and Fiber uses metal ores and reclaimed wood to make creative, one-of-a-kind handcrafted originals for building, architectural, interior, […]- Date
- October 12, 2018
direct marketing Southern Staircase direct marketing promotion Our client, Southern Staircase, is an innovative designer and builder of high quality custom staircases for residential and commercial […]- Date
- February 12, 2021
social media / e-commerce online store Scattered Brains Jewelry www.scatteredbrainsjewelry.com- Date
- March 6, 2015
branding Flint River Apparel Flint river, the maker of high-end, baseball-style caps, needed to separate their product in the minds of their target market from the […]- Date
- March 6, 2015
Video Jersey Mikes Tulkoff’s St.Francis Cardiac rough mock up for presentation and input St.Frances Cardiac final production. Produced by Spang TV at 9WG studios